Biodyne USA Campaign
Deploy. Unleash. Reclaim.
Our Role:
Marketing, Branding, Video
Category:
BRAND STRATEGY, VISUAL IDENTITY, BRAND ARCHITECTURE, PRODUCT LAUNCH, LOGO DEVELOPMENT, PRINT COLLATERAL, COMPLETE PRODUCTION
The Brief
Introducing FARM365 from Biodyne USA
Just like any market, the agricultural market is dominated by a head corporation and market leader, where penetration is challenging. We sought out to create a look to set Biodyne USA apart from these competitors. With creativity at the forefront, we helped aimed to penetrate the ag marketplace through strategic brand positioning with their new product line. This position took the form of a System brand with tagline ‘FARM365 – Deploy. Unleash. Reclaim’ and was created with the purpose of helping tell the story of how their products benefit the lives and wellbeing of their consumers, and the environment.
