The Brief

BD Insulin Catheter Product Launch

Our task was to clearly depict complications that can arise with using insulin pumps. Biomaterial can clog device catheters creating false readings and contribute to further health problems. Those complications were ones that BD sought to eliminate with this new product offering. We created educational videos for use on YouTube and television depicting a revolutionary catheter equipped with a side port and technology to detect back pressure, solving the issue of clogged insulin pumps.

ALL WORK