Sound Idea #016 – It’s not about YOU

Sometimes we are faced with the difficult task of convincing clients to remove themselves from the equation when it comes to developing their brand, new website, next brochure, promotional video, etc. We understand that clients often want to be personally invested in helping to create their company’s image, but even the best intentions can have the worst results.

For example, let’s say we have a client who is targeting affluent West Coast females, ages 13-17, whose favorite music artists are Justin Bieber and Taylor Swift. Now let’s say our client is a 50-55 Midwestern male whose favorite music is classic country. We pitch an idea to target his audience by promoting his product with sparkly, glittery, cheetah print, mustaches and more. (Trust us, girls like this stuff.) But, the client is not a fan of sparkly things and wants to make things brown because it’s his favorite color. The client also hates cheetah print, glittery mustaches and all the fun stuff his audience likes and instead wants to make it rustic, with Hank Williams in a cowboy hat.


Uh…..does anyone else see where this might be a problem? Let’s just say, this client won’t sell a darn thing to his target audience because he isn’t taking himself out of the picture.

Pride and preference can be one of the biggest downfalls of any campaign. It’s vital to the success of the campaign to get to know your audience, know what they like, do what they like, and most importantly, take your personal preferences and shelf them. Remember, it’s not about YOU.

Sound Idea #015 – Make your LAUNCH party take off

As many of you know, we just recently launched our brand spankin’ new website. The process of developing a new site can take a while and you want to make sure it’s done right. But, the reward of launching your new site is probably one of the most exciting times for a company. It’s seeing all of that hard work come to fruition. It’s knowing that the long hours of planning, design, development, strategy, etc. were all worth it.

Many companies fail to recognize the hard work of those who had a hand in the creation of the site. They make their site live and that’s it. No excitement. No party poppers. Nothing. It’s another item checked off of someone’s “To Do” list and the site is soon to be forgotten. The key to success with your website is to get your staff to own it, love it, and be excited about it.

When we launched our website, we made it a big deal. Our President, Dave Hazen waited for the countdown to finish as he pressed the “LAUNCH” button. Streamers, popcorn, novelty toys and the whole staff were present. We made it a celebration of all of the hard work that went into making our baby. It was a fun time for all and it got the staff excited about the site, what to add next, and how to make it grow.

So if you’re currently working on a site or are in need of a new site, be sure to plan your launch party. Your team will thank you!

Matt Wilson sharing the news on Facebook

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