Welcome to Sound Ideas

Sound Ideas is a seasoned team of creative minds that exists to help Medical Marketers, Educators, and Leaders ENGAGE with Surgeons, Patients, and Sales Teams in the New World.

What’s our secret sauce? Creating Awareness. Driving Action. Fostering Advocacy. From Upstream to Downstream. From the East Coast to the Wild West, we thrive with clients in a space we call “The Engagement Zone.”


It is fall, and it’s that time of the season again. The smell of popcorn. The roar of the crowd. And, oh ya, Columbia City High School’s total domination of their opponents.#flyeagles

Step Up To The Mic

This month’s focus for the SI Crew is “Musicality.” It is our chance to step up and be heard on the social loudspeaker. We plan to air out our music metaphor closet and see what gets the room dancing. If you know us, you know our love for integrating the story of music into our own story. Let’s see where this groove takes us.

Advocating for Advocacy

Building awareness is a ton of fun. Commercials, mailers, and social media campaigns. Oh my. But, oh my…it is EXPENSIVE. Did you know that good, old-fashioned “word of mouth” ADVOCACY is still the fastest, most effective and cost effective form of awareness? What are you doing to encourage your happy customers to tell your tale to their pals? Let’s get together and explore your advocacy game plan.

Beyond A Great Team

A great team is a hard thing to assemble. Everything has to align just so. Egos are in check. Communication is fluid. Backs are “got.” This is a special team at a special time for SI. 25 years of laughing and stretching, together. We celebrate the tenacity, dedication, and vision for our clients, our company, and our future. Thanks, team!

Touchpoints. The Final Frontier

You know you need to monitor your brand’s connection to the world. But, the effort always seems to take a back seat to everything else in your world. It’s not rocket science. Maybe it is time to take control of your mission. We’d love to help.

We Are Grateful for Our People

Our talented creative team is the lifeblood of our business. We recognize your hours of hard work.  We see your dedication to the craft. Thank you for your focus and willingness to grow. Now, back to work. 

Deep Thought for Wednesday

Two Cars. The first car leaves Fort Wayne, traveling 55 miles per hour toward Warsaw. The second car leaves Warsaw, traveling 61 Miles per hour toward The Fort. If SI was strategically placed between the two cities, which car would arrive here first?