July 29, 2014 Crystal Leighty

Negative Space is Positive Space

By Matt Wilson

Being an optimistic individual, I love to study the negative elements in graphic design. No, not the bad composition, abusive use of horrible fonts or the utilization of clip art brazenly selected from a 4-inch thick catalog. But rather the genius use of negative space to strengthen a design and communicate a thought. Always look for the negative when closely inspecting a graphic. You never know what you’ll find.

Without diving into the nitty-gritty of figure-ground reversal and the Japanese word Ma, negative space is simply the online casino space that surrounds and defines the subject (positive space) of a piece. If used properly, this often-overlooked element of design can bring balance, a whole new side of the story, and can quickly become the TRUE subject of an image. From the classic arrow strategically placed in the FedEx logo to the simple shapes created by of one of my favorite graphic artists Noma Bar, negative space can be a powerful tool in designing. Negative space is positive space.

Negative Space

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